Understanding Net Zero: A Consumer Perspective

17/09/2020 10-11

In June 2019, the UK became the first major economy in the world to commit to a ‘Net Zero’ emissions target by 2050.

But, that commitment is dependent on the consent of the British public. Our flagship Innovating to Net Zero report found that reaching net zero by 2050 is possible if the UK supports innovation and scale-up across three essential areas – low carbon technology, land use and lifestyle. The people have a veto on net zero.

Exploring this issue in more detail, our Understanding Net Zero: Consumer Perspective report lifts the lid on consumer attitudes to low carbon technologies and the behaviour changes that might be needed to reach net zero in heating, diet and transport.

Join us and hear from our Consumer Insight team who led on the Consumer Perspective report, on topics including:

  • What do consumers think is needed to address climate change? And how does that compare to likely future scenarios?
  • What actions will people consider taking to reduce their carbon emissions?
  • What are the barriers to a net zero lifestyle?
  • How might Covid-19 have changed the landscape?

There will be an opportunity for Q&A at the end of the presentation. You can also read a blog article, by Kathryn Chambers, Consumer Insight Manager at Energy Systems Catapult, which explores how the public have a veto on net zero. 

We'd encourage you to share this invite widely with your colleagues; the deadline to register your attendance is 5pm on 16 September 2020. The webinar joining link will be shared separately a few days before the session.

If you have any questions regarding the content in this email, please contact us.

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